The process of taking something from a digital to tangible space can be littered with logistics, complex technical hurdles and production challenges. It also entails building new relationships, partnerships, and exploring new technologies. Every experience is unique and challenging but most importantly fun.
Physical installations provide a unique opportunity to explore what it looks like to not only guide a person’s attention, but also their visceral response to an experience.
There’s a tendency with physical technology to always be using the latest and greatest. While we love new toys, we approach physical technology with an open mind. We ask ourselves what will work best for each particular project. Balancing accessibility, budget and feasibility, leads us to the right fit each time.