Lionsgate

KNIVES OUT

Framed as a classic whodunnit, this site experience was built around the concept of letting users explore and learn who the different players are and what possible motives they have in committing murder. With clues scattered throughout the 3D content of the site, it was an experience that paired with another website, sending users on a virtual scavenger hunt where they became active participants in the campaign.

• LAUNCH PROJECT