READY PLAYER ONE
Flush with nostalgia from our generation, Ready Player One was a title that we were very excited to get a chance to work on. Partnering with Warner Bros. and Facebook, this feature led users on an integrated Chatbot/Instant Games experience housed within Facebook Messenger to collect all three keys and save the Oasis. Shrouded in a bit of mystery, users played the initial game without really knowing what the story line was, but when they finished the game, we were able to use Facebook Messenger to contact them. We then moved between the chatbot and games to guide users through collecting 3 keys, a plot point from the film.
It's not about winning, it's about playing.