WARNER BROS.
TENET
Using machine learning and an audio model built to recognize specific words and phrases, this site experience was based on “ALL I HAVE FOR YOU IS A WORD…” Saying TENET initiated the next phase of the site, saying it again progressed you even further. Continue saying it and the site experience played in reverse. With other hidden phrases scattered throughout the site, it rewarded fans who were dedicated and knew what they were looking for while also providing a fun way to engage with the narrative of the film on a surface level as well.
