Mockingjay Part 2

Countdown Site

In August 2015, we were tasked with concepting a viral site that would launch the latest piece of art in interesting, interactive, and in world manner. After pitching multiple executions, the experience selected tasked users with aiding the “resistance” by clicking rapidly to scan sectors for traps. Throughout the duration of the countdown, users would click rapidly to reach the goal of 11,202,015 clicks, the release date of the film. In the end, it took 61 minutes for this self-destructing site to reveal the new art for the last installment of The Hunger Games franchise: Mockingjay Part 2.