LIONSGATE
MOCKINGJAY PART 2
In August 2015, we were tasked with concepting a viral site that would launch the latest piece of art in interesting, interactive, and in world manner. After pitching multiple executions, the experience selected tasked users with aiding the “resistance” by clicking rapidly to scan sectors for traps. Throughout the duration of the countdown, users would click rapidly to reach the goal of 11,202,015 clicks, the release date of the film. In the end, it took 61 minutes for this self-destructing site to reveal the new art for the last installment of The Hunger Games franchise: Mockingjay Part 2.
THE ASSIGNMENT
In august 2015, oblio was tasked with concepting a viral site that would launch the latest piece of art in an interesting and interactive way.
THE COUNTDOWN
Throughout the duration of the countdown users would click rapidly to “clear pods” so the resistance has safe passage into the capitol. At key milestones, users would see prompts from the film encouraging them to keep clicking.
CONCLUSION
Once the 11 million+ clicks was achieved the site self-destructed and the new art revealed itself. Users could then click and drag to explore the art.