Paramount

Sonic 2

Built for all the social platforms, this AR filter brought new characters and new locations right onto the user’s screen. By tapping, users were able to “throw a ring” that appeared on screen, played an animation, and then disappeared off screen only to show up behind them. Once the ring appears behind users, it opens up to reveal one of the fun locations from the film with an animation of a character inside it.

• LAUNCH FILTER